Air Jordan 12

The Air Jordan 12 is the twelfth Air Jordan signature shoe designed for Chicago Bulls legend Michael Jordan. It debuted in 1996 and released throughout the 1996-1997 NBA season. The sneakers originally retailed for $135 and was designed by Tinker Hatfield. Throughout the shoe’s run, five color ways were released – white/black aka “Taxi”, a white/red, “Obsidian”, a black/red “Flu Game” (more on this later), and a black/white “Playoffs”. The Air Jordan 12 was the first Air Jordan sneaker with Zoom Air cushioning. A full-length cushion was encased in Phylon and placed above a carbon fiber mid foot shank. The sneaker mostly built with premium full-grain leather, a detail that ended up being somewhat of a disadvantage due to its lack of breathability.

It goes without saying that the Air Jordan 12 was an immensely popular sneaker. Despite coming off the release of arguably the greatest Air Jordan ever – the Air Jordan 11 – the Air Jordan 12 still drew fans to stores in droves as MJ won yet another NBA Championship. However, the Air Jordan 12 should be remembered more for its place in time in regards to the power of Michael’s marketability. It was the first Air Jordan sneaker to feature no Nike or Swoosh logo anywhere on the sneaker (previous models still had it on the insoles), although the shoes did come in a Nike shoebox. 1997 was also the year that Jordan Brand was formed; it easily became one of the most popular brands in the world, at times rivaling Nike proper.

Some other facts: The design of the Air Jordan 12 was partly inspired by the “Rising Sun” emblem on the Japanese flag. This may have been intentional as Michael Jordan hosted a basketball clinic in Japan in the Summer of 1996. The shoes were also remembered for its high-contrast with the distinctive coloring of the leather upper and mudguard. It was one of the most visible sneakers on television. The aforementioned red/black colorway was later dubbed the “Flu Game” by sneaker heads; it was the color that Jordan wore during Game 5 of the 1997 NBA Finals on June 11th. Jordan had apparently caught the flu the night before and was barely able to stand on his own energy; despite his ailment, he scored 37 points. It was later revealed by Jordan himself during “The Last Dance” documentary series that he caught food poisoning from delivery pizza, debunking conspiracy theories that included Jordan simply being hungover from a night of partying.

Like every other Air Jordan before it, the Air Jordan 12 was immensely popular. It released again in 2003 in colorways both new and old, while a new low-top version also debuted. Since then, the Air Jordan 12 has been in regular production and is a top-seller for Jordan Brand without much effort on the marketing end. Some of the more standout editions include the Jordan 12 “Wings”, which features a wear-away exterior that reveals a custom pattern, and a collaboration with Drake’s OVO imprint. There are no signs of production stopping anytime soon.

Reignitied by the recent return of the silhouette’s original “Cherry” rendition from 1997, it’s set to receive a miniature revitalization starting in Summer, headlined by the and Jordan 12 “Red Taxi”, Jordan 12 “Wolf Grey” and Jordan 12 “Blueberry.”

price range / $200-300

Air Jordan 12

Air Jordan 12 “Flu Game” Returning In 2025

Another all-time classic original Air Jordan is returning in 2025. The Air Jordan 12 “Flu Game” is now confirmed to be releasing in Spring of...

By Sneaker News April 5, 2024
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Air Jordan 12 “Blueberry” Releases On December 18th

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By Sneaker News March 25, 2024
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Jordan Brand Reveals Full Summer 2024 Retro Line-Up

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By Sneaker News March 6, 2024
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Air Jordan Restock! Red Cement 4s, Gratitude 11s, Cherry 12s, And More

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By Sneaker News March 5, 2024
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Air Jordan 12 “Phantom” Set To Release In December

Jordan Brand’s got a heavy load of sneakers dropping at the end of 2024, and based on our Holiday 2024 preview, it might be one...

By Sneaker News February 29, 2024
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SoleFly x Air Jordan 12 Expected To Release This Holiday 2024 Season

A new update regarding a key release in our Jordan Retro Holiday 2024 preview has surfaced, revealing a collaboration with a long-time partner of the...

By Sneaker News February 26, 2024
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Air Jordan Retro Holiday 2024 Preview

Although we’re still situated in the earlier months of 2024, we already have a solid picture of the major Air Jordan releases set to drop...

By Sneaker News February 15, 2024
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Elephant Print Makes Its First Ever Appearance On The Air Jordan 12

After a short hiatus, the Air Jordan 12 is returning back to the market in one of its most eccentric arrangements the model has ever...

By Sneaker News February 15, 2024
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All Six Of Michael Jordan’s Game Worn NBA Finals Clinching Shoes Sell For $8 Million

Another reason why Michael Jordan is the indisputable GOAT? Six of his game-worn and autographed sneakers just sold for a whopping $8 million to a...

By Sneaker News February 2, 2024
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